U.S. Automakers Need To Make Hits Again
Muscle car pioneer John Delorean was one of the visionaries who kept the US auto industry alive in the 1960s.
I recently had the privilege to write a guest post on CNBC.com’s popular “Bullish on Books” blog, and it finally went up today. Check it out here.
They gave me the green light to write about anything I wanted to, and I chose a topic that has long been near and dear to me: cars.
For as long as I can remember I’ve been a “car guy.” It’s a passion I shared with my father as we looked forward to the lineup for the new model year every September knowing that whatever Detroit introduced would at least be aesthetically different from the prior year.
Unfortunately, this isn’t the case anymore. U.S. automakers have lost their passion and no longer make hits like they once did.
As I point on in my post:
How far would a successful rock band’s career go if they made the same record again and again? There always has to be a fresh twist with some new influences to keep your audience interested. [...] Unfortunately, Detroit carmakers have stopped making hits. They no longer inject emotion into their designs.
In short, they’ve lost their soul.
Read the entire article here, and I’d love to hear what you think in the comments below. Also thanks to Gloria McDonough-Taub of Bullish On Blogs (and apparently a fan of 38 Special’s “Back Where You Belong”) for inviting me to guest blog.
